Executive Creative Director | Brand & Design
Building creative systems at enterprise scale
Super Bowl LIV Creative Lead
About Jorge
Credentials
EducationMBA, Leadership — Lake Forest Graduate School of Management
BA, Engineering Psychology — SUNY Buffalo
Certifications
Hispanic & Latino Executive Leadership Program, McKinsey Academy
Design Thinking, Cornell
UX Certified, Nielsen Norman Group
Change Management, Lake Forest
AI Leadership & Advisory
Google AI CMO Council · Capital One Brand AI Council · Discover AI Council · AI Advisor to Discover CMO, Cannes
Awards
Effie Awards, Silver (2) — Finance & New Product Categories (Discover, 2025)
GDUSA Awards, 22× (2023–2025)
IHAF Gold (2017), IHAF Silver (2023, 2024)
Discover President's Plate (2020) · Webby Award · Golden Reel Award · Smithsonian Hall of Innovation
Industry Engagement
ANA In-House Committee (2025) · IHAF Leadership Summit (2024) · Brand Innovation Quest (2019) · AMA Conference (2018)
Bio
Jorge Orozco-Cordero is a creative executive who builds brand and design systems at enterprise scale — leading work that spans Super Bowl campaigns, national brand platforms, and the governance frameworks that keep them consistent across dozens of business lines and agency partners. His work blends creative ambition with measurable business impact: campaigns that outlive their moment, systems that scale across organizations, and design decisions grounded in real customer insight.
Currently advising at the intersection of AI and brand — serving on the Google AI CMO Council and Capital One Brand AI Council — Jorge brings a rare combination of creative leadership, systems thinking, and forward-looking perspective on where brand and technology are heading next.
His earlier digital work includes the GE B2B Marketplace, recognized by the Smithsonian Hall of Innovation, and GEICO’s Webby-winning digital experience.
Resumé
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