Executive Creative Director | Brand & Design
Building creative systems at enterprise scale
Super Bowl LIV Creative Lead
Project 02
Especially for Everyone | Cashback Debit Launch
2023–2024
Discover Brand / TBWA\Chiat\Day LA
Discover's first-ever celebrity campaign, anchored by Jennifer Coolidge — extended and scaled by a creative team working without her.
When contract terms meant Jennifer Coolidge couldn't appear in every execution, I led the campaign's extension — building original creative across video, card design, and display that carried the tone and message on its own. The launch drove strong new account engagement, won two Effie Awards, and was later recognized with Gartner's Brand Differentiation and Activation Excellence Award for redefining brand consideration and fueling record deposit growth.
Checking accounts grew 65% year-over-year following the launch
When contract terms meant Jennifer Coolidge couldn't appear in every execution, I led the campaign's extension — building original creative across video, card design, and display that carried the tone and message on its own. The launch drove strong new account engagement, won two Effie Awards, and was later recognized with Gartner's Brand Differentiation and Activation Excellence Award for redefining brand consideration and fueling record deposit growth.
Checking accounts grew 65% year-over-year following the launch